Introducing the only laundry additive that is good for all your clothes—even activewear.
It was time to re-invent softener. Because there are a lot of things we love about it—the softness, the freshness—but we hate what it does to your clothes. So, yeah, we fixed that.
SOFTENER’S DIRTY SECRET
SOFTENER’S DIRTY SECRET
Ever notice how many fabrics warn against using softener? That’s because they coat and clog fibers, making fabrics waxy and water-repellent. But Wickit's patented technology gives your clothes all the benefits of a traditional softener with none of the downsides.
- Towels that are softer and more absorbent.
- Performance fabrics that smell better and breathe more
- Regular clothes that look better and last longer.
ACTIVEWEAR LOVES US
ACTIVEWEAR LOVES US
Not only is Wickit safe for all fabrics, it’s good for all fabrics—especially performance wear. Because Wickit is the only laundry additive that smooths fibers, and clears the spaces between them to improve wicking performance.
GREAT FOR CLOTHES. GOOD FOR THE ENVIRONMENT.
GREAT FOR CLOTHES. GOOD FOR THE ENVIRONMENT.
The benefits keeps coming. Because Wickit’s fiber-level protection and conditioning means:
- Clothes last longer, reducing landfill waste
- Microplastics are reduced by 40%
- Dryer time is reduced by 33%
Finally a softener with a softer footprint.
8 HUGE BENEFITS. ONE POWERFUL LITTLE BOTTLE.
FRESHNESS
Clean, fresh scent that's safe for all clothes.
SOFTNESS
The feel you love, without damaging clothing fibers.
BREATHABILITY
The only laundry additive that improves your clothes' wicking ability.
ANTI-STATIC
The only thing shocking about Wickit is how much you'll love it.
COLOR PROTECTION
Our patented formula keeps the wrinkles out and the colors in.
ODOR PREVENTION
The only laundry additive that doesn't trap odors, helping to prevent permastink.
MICROPLASTIC REDUCTION
Good for your clothes. Good for the planet.
FASTER DRYING
Dries up to 30% faster in the dryer saving you time and money.
The WICKIT ADVANTAGE
Try Wickit
Softens
Fresh Scent
Reduces Static
Reduces Wrinkles
Safe for Activewear
Improves Wicking
Reduces Dryer Time
Reduces Microplastics
Extends Clothing Life
high tech fabrics love wickit
Try Wickit on cycling apparel, skiing base layers, or any fabric designed to carry moisture from your body. Wickit restores and maintains high tech fabric health, so all of your gear—no matter the sport—performs like it should.