ABOUT US

Hi there. We’re Wickit Labs, and we’re kind of obsessed with fabric care. Check that. Totally obsessed. We can go on an and about things like non-ionic polymers. Accumulative one-way transport indexes. And moisture management capacity. It’s probably why we’re not super popular at cocktail parties.

But it’s that single minded focus that has enabled us to fundamentally transform the fabric care industry. Because we took a look at traditional additives, and didn’t like what we saw. Sure, we appreciated a lot of what they do—the softness, the fresh scent, the wrinkle protection and lint reduction. But we hated what they did to your clothes. The clogged fibers, the loss of absorbency, towels with that waxy feel, activewear that doesn’t wick. Not good.

So we went in the lab and fixed it. Wickit is the only laundry additive that’s actually good for all your washable clothes. It improves absorbency, so towels feel soft and absorbent. It re-establishes moisture transfer of performance wear, so your favorite workout gear wicks like new.  In other words, it delivers all the good parts of traditional softener, and none of the bad.

We also care about little things like our water. And our planet. That’s why we simultaneously focused on sustainability—reduced microplastics, faster drying time, and helping clothes last longer—to minimize our environmental impact.

We’re up to a whole lot of good here at Wickit. And glad you’re coming along for the ride. And you know what? We’re just getting started.