Our Formula

So, What's in WIckit? Wouldn't our competitors like to know. Because, yeah, we invented a super ground breaking product. And Big Softener would love to get their fiber clogging hands on it. So, as a scrappy start up, we need to be careful with how much we share. Here's what we can say. Wickit contains: Water, Nonionic Copolymer, Fragrance, Alkylamine Oxide, and Preservative.

Ummm. What Does That Mean? It means we're a safe household product. In fact, Wickit has been reviewed against Global Harmonized System standards for health hazards like toxicity, repeated dose toxicity, irritation, sensitization, carcinogenicity, mutagenicity and we came out smelling like roses. Or like our amazing fresh scent. 

So Absolutely Everyone Should Use It? Not exactly. We’d always recommend anyone with severe allergy conditions or skin sensitivities avoid using any laundry additive—including Wickit. But for the vast majority of people, Wickit is perfectly safe. 

What About Animals? We love 'em. That's why Wickit doesn’t contain animal fats or animal-derived materials. We're a cruelty-free product and have never performed animal-testing.

Anything Else In It I Should Know About? Actually, one of the coolest qualities of Wickit is what's NOT in it. Wickit does not contain the skin irritants charged ester quats, phosphates, ammonium chlorides, formic acid, silicones, or other nasty ingredients. It's got a touch of fragrance, but none of the dyes and brighteners many of our competitors use.

Any Last Words? Funny you use the word last, because Wickit doesn't. At least in an environmental sense. Third party testing has confirmed that Wickit is a biodegradable product. Score one for nature.

We've worked super hard to create a safe, effective, cruelty-free product people—and clothes—will love. We really hope you give us a try and learn why Wickit is Way More Than Softener.